The missed call
Lunch, after hours, or two lines ringing while someone checks in a patient. A new patient who reaches voicemail often just calls the next practice on Google.
For independent clinics & pharmacies
Every patient call, answered.
I set up an AI front desk for your practice. Missed calls get a text back within a minute, after-hours requests turn into bookings, and patients who are overdue come back. Your team keeps doing what it does; nothing slips through.
- Live in 14 days
- HIPAA-ready tools, BAA signed
- Built by a dental student who knows the front desk
Brightside Dental
Text messages
- 7:42 pm · Missed call · (555) 018-3321
- Hi, this is Brightside Dental. Sorry we missed your call! Reply here, or book in 20 seconds: brightside.co/book
- Hi! Anything this week? Mornings are best
- Thursday 9:00 or Friday 8:30 are free. Want one of those?
- Thursday 9 please
- Booked ✓ Thursday 9:00 am. We'll text you a reminder the day before.
- 8:00 am · Front desk sees a new booking, not a voicemail
Where patients slip away
Most practices don't lose patients to bad care. They lose them to a phone nobody could pick up, a treatment plan nobody followed up on, and a recall reminder that never went out.
The plan nobody booked
A patient leaves with a treatment plan and "I'll think about it." Without a friendly follow-up, many of those plans stay on paper.
The overdue patient
Patients who haven't been in for a year are already yours. They just need a reminder at the right time, with an easy way to book.
What missed calls cost your practice
Example numbers below. Change them to your own.
Revenue you could recover
$7,794/ month
$93,528 a year · 7.8 new patients a month
An estimate from your numbers: missed calls × 4.33 weeks × new-patient share × win-back share × patient value.
Check my real missed callsThe system
Five parts that run on their own, alongside your current phone number and scheduling software. You pick what you need; I set it up, test it with your team and keep it running.
Missed-call text-back
Any call you can't answer gets a friendly text within a minute, with a booking link or a callback option.
After-hours assistant
Answers questions about hours, insurance and location from what you approve, and takes booking requests at any hour.
Recall
Patients overdue for a visit get a reminder with open times, then a second one if they don't book.
Treatment-plan follow-up
A gentle, timed follow-up for plans patients haven't booked yet, so "I'll think about it" becomes an appointment.
Review requests
After a visit, patients get one short text asking for a Google review. Anyone unhappy reaches you first.
Safe by design
Texts carry times, links and callbacks only, never diagnoses or treatment details. Every tool that touches patient contact details signs a HIPAA Business Associate Agreement.
- Dental clinics
- Primary care & direct primary care
- Independent pharmacies
- Physio, optometry & specialists
What patients and your team see
Book a test appointment in the live demo and watch the clinic's schedule update. Below are concept builds for different kinds of practice. Your version uses your name, your tone and your booking links, and it's tested with your team before it goes live.
Concept · Dental clinic
Brightside Dental
New patients book a slot right on the homepage, and anyone who calls while the desk is busy gets a text back within a minute. The assistant handles after-hours questions.
- Missed-call text-back
- Online booking
- After-hours assistant
Concept · Primary care
Recall that fills the calendar
Patients who haven't been in for a year get a reminder with open times, then a second one. Each month you get a one-page report of who booked.
- Recall
- Monthly report
- No extra work for staff
Concept · Independent pharmacy
Maple Street Pharmacy
The phone rings while the pharmacist is at the counter. Instead of voicemail, the caller picks a callback by text.
- Callback by text
- Review requests
Concept · Any practice
Reviews on autopilot
A couple of hours after a visit, the patient gets one friendly text asking for a Google review. More reviews bring more new patients, and nobody on staff has to chase them.
- Text or email
- Unhappy patients reach you first
- Monthly summary
Why a dental student builds this
I'm Stanley, the founder of OpenChair, and I study dentistry. I know how a practice actually runs: recall intervals, treatment plans patients need time to accept, and a front desk juggling the phone with a patient at the counter. I also build websites and AI systems, so I set up every part myself and keep it running. You talk to the person doing the work.
How it works
-
1
Free missed-call audit
I check what a new patient experiences when they call after hours or at lunch, and send you a short video of what I found.
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2
Plan & fixed price
A 20-minute call to pick the parts you need. You get one clear price before any work starts.
-
3
Live in 14 days
I set everything up on your number and booking system, write the messages with you, and test them together.
-
4
Monthly tuning
Each month you get a one-page report: calls answered, bookings made, reviews collected. I adjust what isn't working.
Pricing
Setup once, then a monthly fee that covers the tools, monitoring and tuning. Month to month, no long contract.
Front Desk
$1,500 setup
+ $500 / month
Stop losing callers and after-hours requests.
- Missed-call text-back
- After-hours assistant
- Review requests
- Monthly report
Most complete
Practice Growth
$2,500 setup
+ $900 / month
Everything in Front Desk, plus bringing patients back.
- Recall for overdue patients
- Treatment-plan follow-up
- Message writing & testing
- Priority support
New-patient website
from $1,800
one-time
A fast site built to turn visitors into bookings.
- Online booking on the homepage
- Insurance & price FAQ
- Google Maps & local SEO basics
- Works with either plan
Founding practices: the first three practices get setup at half price in exchange for a short case study.
Questions
Is this HIPAA compliant?
Every tool that handles patient contact details signs a Business Associate Agreement (BAA) with your practice. Texts only carry times, links and callback options, never diagnoses, medications or treatment details.
Does it replace my front desk?
No. It catches what your team can't get to: calls while they're with a patient, after-hours requests, and follow-ups nobody has time for. Anything unusual goes straight to a person.
Do I need a new phone number or new software?
No. It works with your existing number and alongside your current scheduling system. Where your software allows it, bookings go straight into your calendar; otherwise your team gets a clear list to confirm.
Will the assistant say something wrong to a patient?
It only answers from information you approve: hours, location, insurance accepted, how to book. It never gives medical advice. Anything else goes to your team with the patient's contact details.
You're remote. How do we work together?
By email or video call. I work with practices in the US, UK, Canada and Australia and schedule calls in your time zone.
How do I pay?
Setup is paid half upfront and half when the system goes live. The monthly fee starts after launch, and you can cancel any month.
Get a free missed-call audit
Tell me your practice and website. Within 48 hours you'll get a short video of what new patients experience when they call or visit your site, and what I'd change. Free, whether or not we work together.